When presenting research findings to management, marketing analysts are advised to:

Question

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Marketing analysts should focus on presenting the major findings that are most relevant and useful to management in making informed decisions. Using jargon, complex graphs, and confusing statistics can turn off the audience and make it difficult to understand the main takeaways from the research. It's important to be clear, concise, and use easy-to-understand visual aids to support the findings. Overloading the presentation with too much data or flashy animations can overwhelm the audience and distract them from the key insights.

When Presenting Research Findings to Management, Marketing Analysts Are Advised