The ANZ Bank is gathering traffic flow data as part of a marketing research project intended to assist the Bank in making a decision as to where to locate a new branch. The most likely method the Bank will use is:

Question

Quizplus · Accepted Answer

The method of gathering traffic flow data suggests that the Bank is using observational research, which involves observing and recording behavior without manipulating any variables. This approach is suitable for gathering information about physical phenomena such as foot traffic, which is difficult to obtain through surveys or experiments.

The ANZ Bank Is Gathering Traffic Flow Data as Part