In a study, reported in your text, chief marketing officers reported that the single most important input into marketing strategy was:

Question

Quizplus · Accepted Answer

According to the study, chief marketing officers reported that the single most important input into marketing strategy was marketing research. While commitment, human resources, and time are important factors in developing a successful marketing strategy, they were not cited as the most important by the CMOs surveyed. Therefore, the best choice is D.

In a Study, Reported in Your Text, Chief Marketing Officers