The systematic collection and analysis of publicly available general information about consumers, competitors and developments in the marketplace is known as:

Question

Quizplus · Accepted Answer

The term "competitive marketing intelligence" refers specifically to the systematic collection and analysis of publicly available information about competitors and developments in the marketplace. This distinguishes it from other related concepts such as market research (which can involve primary research methods such as surveys) and a marketing information system (which generally includes data from internal sources). Customer insights may also be drawn from a range of sources, including primary research, but are not synonymous with competitive marketing intelligence. Therefore, option E is the most appropriate choice.

The Systematic Collection and Analysis of Publicly Available General Information