A reactive stance to the marketing environment is BEST described as one where marketers:
A) view change as something that must be investigated occasionally.
B) attempt to forecast changes and develop strategies for minimizing the impact of change.
C) do nothing and hope that change will not impact on operations or markets.
D) treat the environment as an uncontrollable element to which they must respond or adapt.
E) view change as undesirable, threatening and potentially dangerous.

Question

Quizplus · Accepted Answer

A reactive stance to the marketing environment implies that the marketer treats the environment as an uncontrollable element to which they must respond or adapt. This means that they are constantly monitoring the environment and reacting to changes as they occur, rather than trying to predict or minimize their impact.

A Reactive Stance to the Marketing Environment Is BEST Described