Marketers have some chance of changing _________ values but little chance of changing values.
A) strong; weak
B) dynamic; persistent
C) socialised; learned
D) tertiary; secondary
E) secondary; core

Question

Marketers have some chance of changing  _________ values but little chance of changing values.
A) strong; weak
B) dynamic; persistent
C) socialised; learned
D) tertiary; secondary
E) secondary; core

Quizplus · Accepted Answer

Secondary values are easier to change as they are less core to a person's identity and beliefs. Core values, also known as primary values, are deeply ingrained and formed over a person's lifetime, making them much more difficult to change. Therefore, marketers have a better chance of changing secondary values than core values.

Marketers Have Some Chance of Changing _________ Values but Little