The Competitive Position Known as Market Leader Is Characterised as the Firm

The competitive position known as market leader is characterised as the firm that:

A) is a runner- up in an industry but that wants to hold its market share without rocking the boat.
B) is a runner- up in an industry but that is fighting to increase its market share.
C) serves small segments within an industry that others overlook.
D) has the largest market share in an industry.
E) pays balanced attention to both customers and competitors in designing its marketing strategies.