Most companies are started by individuals who live by their wits, and work hard to develop value for customers and suppliers, while spending very little on advertising or formal strategy. This approach to strategy is BEST described as:
A) niche.
B) entrepreneurial.
C) formulated.
D) intrapreneurial.
E) none of the above
Correct Answer:
Verified
Q1: According to the text, which of the
Q2: Firms that serve smaller segments within an
Q4: Which of the following statements about smaller
Q5: The competitive position known as market leader
Q6: The competitive positioning strategy whereby the company
Q7: Approaches to marketing strategy and practice often
Q8: As small companies achieve success, they inevitably
Q9: When a market challenger matches the competitor's
Q10: Competitors whose actions disrupt the market- place
Q11: The competitive positioning strategy whereby the company
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