The competitive positioning strategy whereby the company concentrates on creating a highly differentiated product line and marketing programme is known as:
A) focus.
B) middle- of- the- road.
C) differentiation.
D) price sensitivity.
E) overall cost leadership.

Question

Quizplus · Accepted Answer

The strategy described is known as differentiation, where the company focuses on creating a unique product or service that is not easily replicated by competitors. This allows the company to charge a premium price and target a specific market segment that values the distinctiveness of the product or service.

The Competitive Positioning Strategy Whereby the Company Concentrates on Creating