The competitive positioning strategy whereby the company works hard to achieve the lowest costs of production and distribution so that it can price lower than its competitors is known as:
A) focus.
B) middle- of- the- road.
C) differentiation.
D) price sensitivity.
E) overall cost leadership.

Question

Quizplus · Accepted Answer

This strategy is known as overall cost leadership, where the company aims to be the lowest cost producer in the industry, and thus can offer lower prices than its competitors while still making a profit.

The Competitive Positioning Strategy Whereby the Company Works Hard to Achieve