Which of the following statements about smaller companies gathering competitive intelligence is TRUE?
A) Although smaller companies often cannot afford formal competitive intelligence, they can assign specific executives to monitor specific competitors.
B) Due to the paucity of valuable competitive intelligence, smaller companies are likely to be less competitive.
C) Smaller companies find it extremely difficult to collect competitor intelligence.
D) Smaller companies are more likely to pay expensive external consultancies to gather intelligence on their behalf.
E) None of the above are true.

Question

Quizplus · Accepted Answer

Although smaller companies may not be able to afford formal competitive intelligence, they can assign specific executives to monitor specific competitors, which can still result in useful information. Option B is incorrect as smaller companies can still collect valuable competitive intelligence through various means. Option C is also incorrect as smaller companies can collect competitor intelligence, although it may be more challenging. Option D is incorrect as smaller companies are less likely to pay expensive external consultancies due to limited resources.

Which of the Following Statements About Smaller Companies Gathering Competitive