A __________ is a group of firms in an industry following the same or similar strategy.
A) strategic group
B) marketing group
C) competitive cartel
D) group alliance
E) competitive alliance

Question

Quizplus · Accepted Answer

A strategic group is a group of firms in an industry that follows the same or similar strategy. This can include similar pricing, product features, target market, and distribution channels. By analyzing strategic groups, firms can identify their position within the industry and make strategic decisions accordingly. The other options (B, C, D, E) are not accurate descriptions of a strategic group.

A __________ Is a Group of Firms in an Industry