A company that has the opportunity to observe the market leader and then improve on the leader's strategies or products is said to have a ________advantage.
A) competitive
B) comparative
C) third- mover
D) second- mover
E) first- mover

Question

Quizplus · Accepted Answer

A second-mover advantage refers to a company that observes and learns from a market leader's successes and failures before entering the market with a better-improved strategy or product. This advantage can arise from superior technology, lower cost structure, or better implementation of a strategy. Therefore, the company can outperform the market leader, which helps gain a competitive edge.

A Company That Has the Opportunity to Observe the Market