Most companies understand that they cannot serve all segments of the market. Thus, each company must divide up the total market, choose the most attractive segments, and design strategies for profitably serving those chosen segments. This process involves_________ ,_________ , differentiation and positioning.

Question

Quizplus · Accepted Answer

The process described in the statement involves market segmentation (dividing up the total market), identifying the most attractive segments (assessing market attractiveness), choosing which segments to serve (market targeting), and designing strategies for serving those segments (differentiation and positioning). Therefore, option C is the best choice. The other options do not accurately reflect the process described in the statement.

Most Companies Understand That They Cannot Serve All Segments of the Market