The process of identifying possible customer value differences that provide competitive advantages on which the company can build its product positioning strategy is known as:
A) product mapping.
B) market segmentation.
C) market targeting.
D) differentiation.
E) none of the above

Question

Quizplus · Accepted Answer

The process described in the question is known as differentiation. This involves identifying factors that set the company's product apart from competitors in a way that is valuable to customers. This differentiation can then be used as the basis for the product positioning strategy. Product mapping involves assessing the strengths and weaknesses of the company's current product portfolio. Market segmentation involves dividing the market into distinct groups of customers with similar needs and characteristics. Market targeting involves selecting one or more of these segments to focus on with marketing efforts. Therefore, options A, B, and C are incorrect.

The Process of Identifying Possible Customer Value Differences That Provide