Which of the following does NOT accurately reflect a problem with matrix approaches such as the BCG matrix approach?
A) It can be time consuming to implement.
B) It can be costly to conduct.
C) It is difficult to define SBUs and measure market share and growth.
D) It does not address how value can be created across SBUs.
E) It focuses on future planning.

Question

Quizplus · Accepted Answer

The BCG matrix approach focuses on current market share and growth of strategic business units (SBUs) and does not necessarily address how value can be created across SBUs. The other options (A, B, C, and D) accurately reflect potential problems with matrix approaches such as the BCG matrix approach.

Which of the Following Does NOT Accurately Reflect a Problem