A company that cuts the prices of its products, increases its advertising and promotional support and expands its distribution is most likely to be engaged in market penetration.

Question

Quizplus · Accepted Answer

Market penetration is a growth strategy where a company focuses on increasing its market share in its existing market by using tactics such as cutting prices, increasing advertising and promotional support, and expanding distribution. Therefore, the statement is true.

A Company That Cuts the Prices of Its Products, Increases