The place a product occupies in the consumer's mind, relative to competitors' products, is known as:

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The place a product occupies in the consumer's mind, relative to competitors' products, is known as product position. Product placement refers to the physical location of a product in a store or in marketing materials. A product slogan is a catchy phrase used to promote a product. Market position refers to a company's position in the overall market, not necessarily specific to one product.

The Place a Product Occupies in the Consumer's Mind, Relative