A company that enjoys high levels of loyalty, especially among its most profitable customers would be said to enjoy high levels of customer equity.

Question

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Customer equity refers to the total lifetime value of a company's customer base, taking into account factors such as loyalty, profitability, and retention. A company with high levels of loyalty, particularly among its most valuable customers, would therefore be said to have high levels of customer equity.

A Company That Enjoys High Levels of Loyalty, Especially Among