Barbara was invited to attend a presentation for a well- known hotel chain selling hotel accommodations on a subscription basis. She had been promised a free gift of one week's hotel accommodation in return for her attendance. After listening to the presentation, Barbara found that she could not receive the free gift until she sat down in a face- to- face consultation with a sales representative who delivered a more detailed sales presentation. When Barbara expressed her lack of interest, the sales rep summoned a supervisor who was apparently the only person authorised to give the free gift. To Barbara's dismay, the supervisor then embarked on yet another lengthy sales presentation. Barbara's experience is BEST described as:
A) high pressure selling.
B) deceptive selling.
C) pyramid selling.
D) persuasive selling.
E) personal selling.
Correct Answer:
Verified
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