Marketers argue that the workings of the competitive and consumers' demands for improved technologies contribute to much of what is called:

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The term "planned obsolescence" refers to the strategy of deliberately designing products with a limited lifespan in order to encourage consumers to replace them sooner, ultimately driving higher sales and profits for the company. This strategy is often used in response to both competitive pressure to offer the latest and greatest technologies, and consumer demand for new and improved products.

Marketers Argue That the Workings of the Competitive and Consumers