At the supermarket, Matilda notices two similar brands of laundry detergent, each with different sizes and prices namely Brand A, 2.5 litres at $7.62; Brand B, 1.5 litres $5.70. Matilda, who has never been good at mental arithmetic, cannot figure out which brand is the better buy. However, Matilda also notices that the retailer has displayed additional information as follows: Brand A $3.05 per litre and Brand B $3.83 per litre. This type of price display is known as:
A) deceptive pricing.
B) comparative pricing.
C) unit pricing.
D) truth in pricing.
E) none of the above
Correct Answer:
Verified
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