The Body Shop, a Very Profitable Toiletries Company, Has a Clearly

The Body Shop, a very profitable toiletries company, has a clearly articulated and well- known philosophy. It will only use plant materials in its products, is against animal testing, supports community trade, defends human rights and protection of the planet. The Body Shop also has its own charity. The Body Shop's approach is BEST described as:

A) corporate policy.
B) societal marketing.
C) customer- value marketing.
D) enlightened marketing.
E) customer- oriented marketing.