Republica Coffee considers itself to be an ethical company that imports coffee from Columbia, a country with a reputation for growing the world's most superior coffee beans. Republica only imports fair trade products which means that it ensures that third world farmers are paid a fair price for their produce and that they are employed in reasonable conditions. Republica's approach is BEST described as:

Question

Quizplus · Accepted Answer

Republica Coffee's approach is focused on societal marketing, which involves considering not only the needs of the customer, but also the broader social and environmental impacts of the company's actions. By importing fair trade coffee from Columbia, Republica Coffee is not only providing a quality product to its customers, but also contributing to the well-being of farmers and supporting ethical practices in the coffee industry.

Republica Coffee Considers Itself to Be an Ethical Company That