It is important to evaluate the effectiveness of sales promotions. Which of the following research methods would NOT normally be used to evaluate a sales promotion?

Question

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Observation methods may provide information about consumer behavior during the promotion period, but they do not measure the effectiveness of the promotion in terms of sales or other specific metrics. The other options, consumer panels, experiments, aided recall tests, and unaided recall tests, are all commonly used methods for evaluating the effectiveness of sales promotions.

It Is Important to Evaluate the Effectiveness of Sales Promotions