Sarah Fortner sells insurance. She has installed a software programme on her company's customer database that will remind her to mail birthday and anniversary cards to her clients. Sarah is using the customer base to:

Question

Quizplus · Accepted Answer

Sarah is using the birthday and anniversary cards as a way to deepen customer loyalty and strengthen the relationship with her clients. This will make them more likely to stay with her company and refer new clients, but it is not necessarily a direct method of reactivating interests, identifying prospects for sales calls, qualifying potential customers, or creating sales leads.

Sarah Fortner Sells Insurance