There are at least four perceptions that must be held by consumers for catalogues to be a successful direct marketing tool-a speedy production system, an air of authority by the seller, value for money offerings, and a guarantee of satisfaction.

Question

Quizplus · Accepted Answer

The statement is subjective and not universally applicable. Success in direct marketing can depend on various factors, and not all consumers may prioritize these specific perceptions.

There Are at Least Four Perceptions That Must Be Held