The traditional approach to promotional strategy where the seller promotes to and through the members of the channel of distribution is known as:

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Push strategy is the traditional approach to promotional strategy where the seller promotes to and through the members of the channel of distribution. This is achieved by pushing the product through the distribution channels towards the ultimate consumers, using aggressive sales and marketing tactics such as advertising, personal selling, trade promotions, and other promotional mix elements to create demand among wholesalers, retailers, and consumers.

The Traditional Approach to Promotional Strategy Where the Seller Promotes