A long running TV advertising campaign for Herron pain relief tablets claims that all common brands of analgesic are made from the same active ingredients but that Herron is the only brand that is Australian made and owned. In the background, viewers can see a collection of other brands, in which some of the brands are clearly recognizable from the distinctive shape of the packaging. These other brands include Herron's closest rival, Panadol. This is an example of _________advertising.

Question

Quizplus · Accepted Answer

This is an example of comparative advertising because it directly compares Herron to other brands (including Panadol) and claims that Herron is the only Australian made and owned brand, implying that it is superior to the others even though they have the same active ingredients.

A Long Running TV Advertising Campaign for Herron Pain Relief