Which of the following environmental factors is having a major impact on modern marketing communications?
A) Consumer markets have become more fragmented.
B) Advertisers confront increased levels of clutter.
C) The advent of new communications technologies.
D) Media costs are rising.
E) all of the above

Question

Quizplus · Accepted Answer

All of the given environmental factors are having a major impact on modern marketing communications. Consumer markets have become more fragmented, making it difficult to reach a broad audience. Advertisers confront increased levels of clutter as a result of the proliferation of marketing messages. The advent of new communications technologies has provided more ways to reach consumers, but it has also made it more challenging to deliver a consistent message across different channels. Media costs are rising, making it more expensive to execute marketing campaigns. All of these factors combined make it challenging for marketers to communicate effectively with their target audiences.

Which of the Following Environmental Factors Is Having a Major