When introducing a new product category, the advertiser would be wise to use:
A) persuasive advertising.
B) humourous advertising appeals.
C) emotional advertising appeals.
D) informative advertising.
E) comparative advertising.

Question

Quizplus · Accepted Answer

When introducing a new product category, the advertiser should primarily focus on providing information about the product to the consumers. Informative advertising helps consumers understand the features, benefits, and other aspects of the new product, which can eventually lead to generating interest and sales. Persuasive, emotional, or comparative advertising may come in later stages when the consumers are aware of the product and its benefits. Humorous advertising appeals may not be suitable for all product categories, and hence it is not a wise choice for introducing new product categories.

When Introducing a New Product Category, the Advertiser Would Be