The Port Douglas Tourism Board would be using a(n) _________ promotional strategy by advertising heavily in consumer magazines and offering consumer discounts on hotels and airfare. The Port Douglas Tourism Board wants travellers to ask their travel agents to make all the arrangements to send them to Port Douglas for a holiday.
A) mass marketing
B) push
C) pull
D) inertia
E) product development

Question

Quizplus · Accepted Answer

The Port Douglas Tourism Board is using a pull promotional strategy by offering consumer discounts and advertising in consumer magazines to encourage travellers to ask their travel agents to make arrangements to visit Port Douglas. The goal is to pull tourists towards the destination rather than pushing them through direct selling or mass marketing.

The Port Douglas Tourism Board Would Be Using A(n) _________