Harry Curry is in the process of selecting media for an advertising campaign. He is studying some data provided by television networks that lists the number of people in various demographic markets who watch popular TV programmes at different times of the day. Harry is investigating:
A) media reach.
B) media interactivity.
C) media frequency.
D) media impact.
E) none of the above

Question

Quizplus · Accepted Answer

Harry is studying the number of people in various demographic markets who watch popular TV programmes at different times of the day, which suggests that he is trying to determine the potential reach of different media options. Media reach refers to the number or percentage of people in a target audience that is exposed to a particular media vehicle or message.

Harry Curry Is in the Process of Selecting Media for an Advertising