Any activity designed to build good relations with a company's various publics by obtaining publicity, building corporate image or handling unfavourable rumours is known as:
A) sales promotion.
B) personal selling.
C) publicity.
D) direct marketing.
E) public relations.

Question

Quizplus · Accepted Answer

The activity described in the question is the definition of public relations. Sales promotion, personal selling, publicity, and direct marketing all have different purposes and methods than building good relations with a company's publics.

Any Activity Designed to Build Good Relations with a Company's