The attempt to build and/or maintain a good "corporate image" is referred to as:
A) personal selling.
B) public relations.
C) sales promotion.
D) advertising.
E) none of the above

Question

Quizplus · Accepted Answer

Building and maintaining a good corporate image belongs to the realm of public relations, which involves managing and shaping the perceptions of various stakeholders about the organization. Personal selling, sales promotion, and advertising are marketing activities that focus more on generating sales and revenue for the organization. Therefore, the best answer is B - public relations.

The Attempt to Build And/or Maintain a Good "Corporate Image