Coburg Auto Sales advertises regularly both on radio and in the daily newspaper. At strategic sales points such as the end of the month and holiday periods, Sam buys extra advertising space and time. This is an example of _________in a scheduling plan.
A) seasonality
B) continuity
C) pulsing
D) flighting
E) interruption

Question

Quizplus · Accepted Answer

Pulsing involves alternating periods of heavier advertising with periods of little or no advertising. This is exactly what Sam is doing by buying extra advertising space and time at strategic sales points while still advertising regularly throughout the year.

Coburg Auto Sales Advertises Regularly Both on Radio and in the Daily