Advertisements in which the sponsor's brand is directly pitted against the identified offerings of specified competitors are examples of:
A) combative advertising.
B) persuasive advertising.
C) communicative advertising.
D) competitive advertising.
E) comparative advertising.

Question

Quizplus · Accepted Answer

Comparative advertising is when an advertisement directly compares the sponsor's brand with the offerings of specified competitors. This can be done by highlighting the benefits of the sponsor's brand over the competitor's or by pointing out specific features or qualities of the competitor's product that are inferior to the sponsor's. This type of advertising is often seen as being combative or aggressive, but can also be persuasive and effective in convincing consumers to choose the sponsor's brand over the competition.

Advertisements in Which the Sponsor's Brand Is Directly Pitted Against