Firms seek to persuade potential consumers that purchasing the product is the right thing to do in the stage of the buyer- readiness process called:

Question

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The stage of buyer-readiness process where firms seek to persuade potential consumers that purchasing the product is the right thing to do is called conviction. It comes after the awareness, attention, and preference stages, and leads to the actual purchase of the product.

Firms Seek to Persuade Potential Consumers That Purchasing the Product