When a brand faces stiff competition, the advertiser should consider using:

Name: When a brand faces stiff competition, the advertiser should consider using:
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

Comparative advertising directly compares the brand with competitors, highlighting advantages, which is effective in stiff competition. Persuasive advertising aims to create a preference for the brand by influencing attitudes, which is also crucial in competitive markets. Both strategies are suitable when facing stiff competition.

When a Brand Faces Stiff Competition, the Advertiser Should Consider