You receive a report that informs you that 60% of your target audience have been exposed to the advertising message in your lastest campaign, up to and including the current week. This is an example of:
A) reach.
B) frequency.
C) engagement.
D) behavioural effect.
E) impact.

Question

Quizplus · Accepted Answer

Reach refers to the total number or percentage of the target audience exposed to a particular message or campaign. In this case, the report states that 60% of the target audience has been exposed to the advertising message, indicating the reach of the campaign.

You Receive a Report That Informs You That 60% of Your