Of all the promotional tools, which one is BEST able to offer advertisers the opportunity for customised and interactive messages?
A) public relations
B) sales promotion
C) publicity
D) advertising
E) direct marketing

Question

Quizplus · Accepted Answer

Direct marketing allows advertisers to target specific audiences with tailored and interactive messages. Through methods such as email marketing and personalized mailings, direct marketing allows for high levels of customization and interaction with customers, making it the best choice for this type of promotional message.

Of All the Promotional Tools, Which One Is BEST Able