The process of planning and organising all a company's communication tools in a way that achieves synergies across the entire mix and across the various media elements is known as:
A) incorporated marketing communications.
B) integrated marketing communications.
C) marketing communications.
D) media scheduling.
E) advertising planning.

Question

Quizplus · Accepted Answer

The process described in the question is commonly known as Integrated Marketing Communications (IMC). IMC involves coordinating and integrating all the different marketing communication tools and media channels to create a seamless and consistent message across all touchpoints. This approach aims to maximize the impact and effectiveness of marketing communications by ensuring that all elements work together in harmony. The other options either do not fully capture the scope of the question or focus on specific aspects of the process, rather than the overall approach.

The Process of Planning and Organising All a Company's Communication