An advertising message should get attention, hold interest, arouse desire, and obtain action according to the model known as:
A) ACTA.
B) GHAO.
C) ADIA.
D) AIDA.
E) hierarchy of effects.

Question

Quizplus · Accepted Answer

The AIDA model (Attention, Interest, Desire, Action) is a well-known framework for creating effective advertising messages. It suggests that an ad should first capture the viewer's attention, hold their interest, arouse a desire for the product, and ultimately lead to action, such as making a purchase. Choice A (ACTA), B (GHAO), and C (ADIA) are not recognized models in the advertising industry. The hierarchy of effects refers to a sequence of consumer behaviour, including awareness, knowledge, liking, preference, conviction, and ultimately purchase. While related to advertising, it is not specifically a model for creating advertising messages.

An Advertising Message Should Get Attention, Hold Interest, Arouse Desire