"News stories" to create/maintain a favourable image of the firm are utilised by:
A) personal selling.
B) publicity.
C) sales promotion.
D) public relations.
E) advertising.

Question

Quizplus · Accepted Answer

"News stories" that are intended to create or maintain a favourable image of the firm are typically associated with public relations efforts. Public relations is focused on managing the communication and relationship between an organization and its stakeholders, including customers, investors, employees, and the media. While advertising, personal selling, sales promotion, and publicity can all be used to promote a firm's products or services, they are generally focused on more specific marketing objectives and tactics than building and maintaining a positive overall image of the organization.

"News Stories" to Create/maintain a Favourable Image of the Firm