Which of the following is NOT a benefit of standardised global advertising messages?
A) consistent worldwide image
B) coordinated message between mass media outlets and online advertising
C) lower advertising costs
D) greater global advertising coordination
E) higher appeal to varying demographics

Question

Quizplus · Accepted Answer

Standardised global advertising messages may not be able to cater to the specific demographics of a particular region or country. A one-size-fits-all approach may not appeal to varying local cultures and preferences, and may result in less effective advertising.

Which of the Following Is NOT a Benefit of Standardised