The Port Douglas Tourism Board would be using a(n) promotional strategy if it advertised heavily to travel agents to get the agents to sell the benefits of a vacation to Port Douglas to its clients. With this strategy, it could also provide hotel discounts and free guided tours as incentives to the travel agents.
A) pull
B) inertia
C) product development
D) push
E) mass marketing

Question

Quizplus · Accepted Answer

The promotional strategy described here is a push strategy, where the focus is on pushing the product (in this case, a vacation to Port Douglas) onto the customer through intermediaries like travel agents, rather than relying on the customer to seek out the product (as in a pull strategy). This is achieved through incentives offered to the travel agents.

The Port Douglas Tourism Board Would Be Using A(n) Promotional