If the marketing director of a polymer system for recycling plastics is concerned with the buyer- readiness stages of conviction and action, the best promotional tool for him to use would be:
A) personal selling.
B) advertising.
C) direct mail.
D) public relations and publicity.
E) sales promotion.

Question

Quizplus · Accepted Answer

The buyer-readiness stages of conviction and action suggest that the potential buyers have already become interested and informed about the product. Therefore, personal selling, which involves face-to-face communication and building a relationship with the buyer, would be the most effective method to persuade and convince them to take action and purchase the polymer system. Advertising, direct mail, public relations, and sales promotion can also be used as supplemental tools, but they may not be as effective in building the necessary trust and rapport needed for the buyer to take action.

If the Marketing Director of a Polymer System for Recycling