Which of the following statements about a pull promotional strategy is true?
A) The target of pull strategies is the trade channel.
B) With pull strategies, manufacturers use consumers to ask intermediaries to carry products.
C) Advertising and consumer promotions are the most commonly used promotional tools to implement pull strategies.
D) Pull strategies work best with low- involvement products.
E) With pull strategies, promotional tools are directed toward intermediaries to get them to order and to carry the product.
Correct Answer:
Verified
Q71: Of all the promotional tools, which one
Q72: A well- known model used to develop
Q73: The distinct benefits of _are its ability
Q74: The process of planning and organising all
Q75: If the marketing director of a polymer
Q77: The headline for an ad for a
Q78: An advertising message should get attention, hold
Q79: A staged occurrence that communicates messages to
Q80: "News stories" to create/maintain a favourable image
Q81: A skincare manufacturer is planning a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents