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Which of the Following Statements About a Pull Promotional Strategy

Question 76

Multiple Choice

Which of the following statements about a pull promotional strategy is true?


A) The target of pull strategies is the trade channel.
B) With pull strategies, manufacturers use consumers to ask intermediaries to carry products.
C) Advertising and consumer promotions are the most commonly used promotional tools to implement pull strategies.
D) Pull strategies work best with low- involvement products.
E) With pull strategies, promotional tools are directed toward intermediaries to get them to order and to carry the product.

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