The most logical method of setting a promotional budget is believed to be:
A) percentage- of- sales method.
B) arbitrary allocation.
C) objective- and- task method.
D) competitive parity method.
E) affordable method.

Question

Quizplus · Accepted Answer

The objective-and-task method is the most logical method of setting a promotional budget because it involves setting clear objectives and then determining the tasks necessary to achieve those objectives and the costs associated with those tasks. This method ensures that the promotional budget is directly tied to the desired outcome and helps to prevent overspending or underspending.

The Most Logical Method of Setting a Promotional Budget Is