Research suggests that an advertiser is better off asking questions and letting consumers:
A) hang out for a satisfactory solution.
B) ask more questions.
C) draw their own conclusions.
D) frame their own narrative ending.
E) none of the above

Question

Quizplus · Accepted Answer

Research suggests that when an advertiser asks questions and allows consumers to draw their own conclusions, it increases engagement and can lead to more positive brand perceptions. This approach allows consumers to feel more in control of the decision-making process, which can lead to a greater sense of satisfaction with the end result. Additionally, by allowing consumers to draw their own conclusions, they are more likely to remember the information and message conveyed by the advertiser.

Research Suggests That an Advertiser Is Better Off Asking Questions